THE TRUSTED PIPELINE: How you can become the recognized authority in your market without selling.
Roger E. Jones
Available Autumn 2024.
A book for ambitious solo B2B consultants, coaches and service providers - whether you're just starting out or highly experienced - who, like me, don't have time for long sales letters.
(PS: If you scroll to the bottom, you'll see the formula it shares helped one client triple their revenue and another secure 25 CEO meetings in 6 weeks. Could it do the same for you?)
"Suddenly, the CEO is asking for this consultant by name."
- Puzzled Gatekeeper
The Trusted Pipeline: Be the one they ask for
"Sales averse consultant seeks ideal clients."
Your perfect match.
The Trusted Pipeline
Practising 10,000 hours creates mastery.
Reading 10,000 words creates C-level access.
Enjoy The Trusted Pipeline
But procrastinating for 10 seconds might mean you lose the opportunity to secure a free digital copy ⬇️
Your commitment to client success is unwavering.
Shouldn't your approach to finding clients be too?
The Trusted Pipeline: Consistency in all aspects of your business.
No revenue for a decent vacation?
That was me once. Now, I choose between work and leisure.
The Trusted Pipeline: Because life should be about living, not just working.
"I have no availability to work with you until the end of next quarter."
They must have read The Trusted Pipeline.
From San Francisco to London, Paris to Dubai, São Paulo to Melbourne.
Our clients using The Trusted Pipeline are enjoying refreshed success.
Ready to join them? Explore the book.
You've made it this far on your own merit.
Take the next step with a proven formula.
The Trusted Pipeline: Consistent with your journey of self-improvement.
Create F.O.M.O. among your competitors.
Leverage The Trusted Pipeline and lead the pack.
Oops, I almost forgot to mention...
Early in my career, a mentor gave me advice that was instrumental in growing my business. Now, it's my turn to pay it forward. That's why the first 250 people to join the waitlist will receive a FREE digital copy of The Trusted Pipeline when it launches. Consider it my way of being your virtual mentor.
After all, success leaves clues - and I'm leaving you 250 of them. But hurry!
No network? No positioning? No problem.
I've been there. I solved it.
Now it's your turn.
The Trusted Pipeline: From struggle to success, worldwide.
3,000 client meetings.
100 failed pitches.
9 game-changing insights.
1 unputdownable book.
The Trusted Pipeline: Your MBA in C-level access
7 value-packed short business books:
1. The One Minute Manager by Kenneth Blanchard and Spencer Johnson
2. Who Moved My Cheese? by Spencer Johnson
3. The Dip by Seth Godin
4. Fish! A Remarkable Way to Boost Morale and Improve Results by Stephen C. Lundin
5. The 80/20 Principle by Richard Koch
6. Rework by Jason Fried and David Heinemeier Hansson
7. The Trusted Pipeline by Roger E Jones - The consultant's shortcut to C-level influence
Your business card says senior advisor.
Does your client list reflect it?
The Trusted Pipeline: Align your reality with your identity.
"Is it me, or is it easier to meet decision-makers these days?"
- Reader of The Trusted Pipeline
The English guide to consulting achievements—because tea and strategy are best served together.
The Trusted Pipeline
You've always been the go-to person.
Become the go-to consultant.
The Trusted Pipeline: Consistent with your reputation for reliability.
No guru endorsements.
No 5-star reviews.
No sales yet.
The Trusted Pipeline: Are you waiting to happen?
"I'd love you to be my next success story."
Read the book, implement the pipeline, and let me know your results.
The Trusted Pipeline: Your journey to C-level consulting starts here.
Warning: Subliminal message.
Buy my book.
The Trusted Pipeline
My skill.
Meeting CEOs who don't know me.
Shared in The Trusted Pipeline.
Your skill.
Your know-how deserves better clients.
The Trusted Pipeline.
Corporate redundancy isn't the end of your story.
It's the thrilling plot twist.
The Trusted Pipeline
"Suddenly, the CEO is asking for this consultant by name."
Puzzled Gatekeeper.
The Trusted Pipeline: Be the one they ask for
I'm thinking what to call my new book?
From Good To…The Trusted Pipeline
The One Minute…Trusted Pipeline
Who Moved My…Trusted Pipeline
The 7 Habits of Highly Effective…Trusted Pipelines
How to Win Friends and…build a Trusted Pipeline
Zero To…The Trusted Pipeline
Thinking, Fast and…building a Trusted Pipeline
Start With…The Trusted Pipeline
The Four Hour…Trusted Pipeline
Blue Ocean…Trusted Pipeline
Think and Grow…a Trusted Pipeline
Okay, I'll skip the gimmicks. The Trusted Pipeline. Read it.
Why network when they'll come to you?
The Trusted Pipeline
From "never read" to "can't stop recommending."
The Trusted Pipeline:
Praise for the book:
"In The Trusted Pipeline, Roger E Jones provides a masterful formula for B2B consultants and executive coaches to elevate their authority and consistently attract ideal clients. This book is a game-changer for anyone looking to stand out in a crowded market."
Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There.
I made every pricing error possible.
So you don't have to.
The Trusted Pipeline: Learn from my mistakes, succeed with my strategies.
One copy claimed every...
Tick.
Another consultant transformed...
Tock.
The Trusted Pipeline: Don't miss your moment.
What they don't teach you at business school?
You'll find it here. The Trusted Pipeline
You've always valued excellence.
Now it's time to excel in client acquisition.
The Trusted Pipeline: Consistent with your standards of success.
I didn't go from college dropout to tech mogul by 30.
But I did go from overlooked consultant to highly paid CEO whisperer by 45.
Discover The Trusted Pipeline: Real accomplishments for real consultants.
If everyone around you is increasing revenue while yours is stagnating, they've probably read The Trusted Pipeline.
You chose consulting for impact.
Choose The Trusted Pipeline to maximize it.
You've invested in your skills. You've honed your expertise.
Now invest in your client pipeline.
The Trusted Pipeline: Consistent growth for consistent performers.
If your competitors seem unstoppable, they've probably read The Trusted Pipeline.
This short book took me 44,237 hours to create.
I had no time to write the longer version.
Explore The Trusted Pipeline
Got a leaky pipeline?
Don't call the plumber—fix it with The Trusted Pipeline.
Can you learn anything from an author who was:
Expelled from school. A geologist in Africa. A struggling consultant?
The Trusted Pipeline: Discover the formula that led to success.
Achievement comes in short chapters.
The Trusted Pipeline
We English frown on selling.
So I wrote The Trusted Pipeline.
Influence, not insistence.
"Does The Trusted Pipeline over-promise and under-deliver?"
Only if you don't implement it.
Real results require real action.
Be the consultant that makes top cats purr.
The Trusted Pipeline: The book that helps you do just that.
(I'm sorry, this ad is a bit cheesy, but it's true!)
Tired of being ghosted?
Top executives can't ignore this.
The Trusted Pipeline
Th _ Trus_ed Pi_e_ine: It's all you're missing.
BUY MY BOOK!
(There, I've got it off my chest)
The Trusted Pipeline
It's not only motivational gurus that can make you successful.
The Trusted Pipeline: Practical strategies for real-world results
Win clients without a sales pitch.
The Trusted Pipeline
No new clients?
Tempted to rejoin the corporate army?
That was me once.
The Trusted Pipeline: Discover the formula that transformed my business—and my life.
I was once in your shoes, so I wrote The Trusted Pipeline just for you.
"It is never too late" is risky thinking.
Implement The Trusted Pipeline before your competition does.
From cubicle dweller to corner office consultant.
Your escape plan is here. The Trusted Pipeline.
Implement a formula to meet a CEO a day.
Sounds too good to be true?
Read and implement The Trusted Pipeline.
There is a pot of gold at the end of the rainbow.
The Trusted Pipeline
Are you on speed dial or spam filter?
The Trusted Pipeline: Become a top execs first call
Success: Nature or nurture?
Nurture your nature.
The Trusted Pipeline: Your success genome sequenced
Step out of the shadows.
The Trusted Pipeline
Would success spoil you?
There is only one way to find out.
Read The Trusted Pipeline
"I wish I'd read The Trusted Pipeline at 49"
- Thriving consultant, aged 50
From rookie to veteran and everyone in between.
There's untapped potential at every level.
The Trusted Pipeline: Unlock your next phase of growth
Don't just reach for the stars.
Sit among them.
The Trusted Pipeline
Yesterday: Paralyzed by uncertainty.
Today: Read The Trusted Pipeline.
Tomorrow: Fearlessly shaping your future.
Why complicate success?
The Trusted Pipeline
Your pitch just got transformed. The Trusted Pipeline
Here are the elements of the Recognised Authority Formula™:
Future Proof, Elegantly Enrol Insight Authority, Precise Positioning, Market Amplification, Market Echo: I.P. Advantage, 10X Authority and Focussed Profit.
But what's the right order?
Explore The Trusted Pipeline to unlock the sequence for success.
Your insights deserve a C-level audience.
Get one. The Trusted Pipeline
The gap between where you are and where you want to be.
= The Trusted Pipeline
Do you love selling to senior executives?
Then don't buy my book.
The Trusted Pipeline
Content with your current client list?
Then you don't need this pipeline.
The Trusted Pipeline: For the ambitious, not the comfortable
Don't buy this book.
I mean, who needs success when you can have the thrill of watching others succeed?
The Trusted Pipeline
Your escape plan from corporate monotony.
The Trusted Pipeline
Scarcity alert: Only 9,999,621 copies left.
Claim yours before it's too late!
The Trusted Pipeline
Do you love selling to senior executives?
Then don't buy my book.
The Trusted Pipeline
Sales-led = Commodity provider – a rollercoaster ride.
Value-led = Recognized Authority – perpetual growth.
The Trusted Pipeline: The book that helps you make the right choice.
Don't just follow trends.
Set them.
The Trusted Pipeline
Struggling to get started? Or plateaued after years of triumph?
Breakthrough at any stage.
The Trusted Pipeline: Your catalyst for continuous growth
In a room full of consultants, would the CEO gravitate to you?
The Trusted Pipeline: Become a thought-magnet
Jack of all trades, master of none?
Try master of C- level access.
The Trusted Pipeline
Why wait for success when you can follow a formula?
The Trusted Pipeline: Read, apply, succeed.
Dread Monday mornings?
By Friday, you'll be planning your empire.
The Trusted Pipeline: Your future, fearlessly crafted.
Jack of all trades, master of none?
Try master of C- level access.
The Trusted Pipeline
Price yourself out of the market.
Then, dominate it. The Trusted Pipeline
Connect the dots differently.
Your competitors won't see it coming.
The Trusted Pipeline: Redefining the shape of success.
Stop knocking on CEO doors.
Start walking through them.
The Trusted Pipeline
From rookie to veteran and everyone in between.
There's untapped potential at every level.
The Trusted Pipeline: Unlock your next phase of growth
C-level access with every copy.
The Trusted Pipeline
Surf the economic cycle.
The Trusted Pipeline
Chasing your tail trying to get clarity?
I was there, too.
Then, I discovered a clear path forward.
The Trusted Pipeline: Stop spinning, start succeeding.
Here's what you want your horoscope to say:
"Your brilliance will be recognized today".
Forecast here: The Trusted Pipeline
Advance and be recognized.
The Trusted Pipeline
"I can't afford you" is music to your ears.
The Trusted Pipeline
From corporate exec to floundering consultant to CEO whisperer.
The formula that changed everything for me.
The Trusted Pipeline: Your roadmap to recognised authority.
Transform fear of failure into your fuel for the future.
The Trusted Pipeline: Your formula to confident action.
What if your comfort zone is too comfortable?
Discomfort awaits. So does achievement.
The Trusted Pipeline: Your personal stretch test
55,000 copies sold.
I confess that's my other books.
The Trusted Pipeline: Zero sold. Aspiring bestseller
Skip the line to the corner office.
The Trusted Pipeline
The only thing missing to enjoy a successful consulting career is Th_ Trus_ed Pi_e_ine.
Read it.
From overlooked to overbooked.
The Trusted Pipeline
Create value first
And C-level conversations will flow.
The Trusted Pipeline: A valuable read.
The Trusted Pipeline.
Before reading: Thinking outside the box.
After reading: Thinking beyond the dodecahedron
CEOs don't respond to sales calls.
But they will to this. The Trusted Pipeline
From cubicle dweller to corner office consultant.
Your escape plan is here. The Trusted Pipeline.
Why climb the ladder of success when you can take the elevator?
The Trusted Pipeline
Fixed mindset? Know it all? Uncoachable?
Don't read my book.
The Trusted Pipeline: For those ready to evolve
Love spending hours social selling?
Then don't buy my book. The Trusted Pipeline
Premium price, premium results.
No apologies.
The Trusted Pipeline
Are you the consultant CEOs need but haven't yet discovered?
The Trusted Pipeline
While you're cold calling, others are closing deals.
The Trusted Pipeline: Your shortcut to decision-makers.
When the only thing standing in your way is unread.
The Trusted Pipeline
Stop chasing leads.
Start attracting C-level execs.
The Trusted Pipeline: Your magnetic approach to business growth.
The ultimate guide for those tired of playing catch-up.
Delve into The Trusted Pipeline: Your formula for proactive authority.
You can't please everyone.
But you can captivate the C-suite.
The Trusted Pipeline: Precision influence for ambitious consultants.
Future-proof your consulting business.
The Trusted Pipeline: Unshakable certainty in an uncertain world
Faint blip or pulsating presence?
The choice is yours.
The Trusted Pipeline: Amplify your market impact
Accomplishments beyond the cubicle.
The Trusted Pipeline
Scattered strategies?
Rich opportunities await the focused.
The Trusted Pipeline: Precision targeting for maximum profit
Is your competition living rent-free in your head?
Evict them permanently.
The Trusted Pipeline: Say goodbye to competitive anxiety
Bypassing gatekeepers isn't magic.
It's a formula.
The Trusted Pipeline: Your direct line to the C-Suite
Have the knowledge, experience, and education but no clients?
I was there too. Then I discovered how to turn expertise into results.
The Trusted Pipeline: Transform your expertise into a thriving client base.
Look forward to college reunions.
The Trusted Pipeline
When you're the recognised authority, you don't compete on price.
You set it.
The Trusted Pipeline
Want to meet CEOs who know you're the answer to their problem?
The Trusted Pipeline
You can't enjoy success reading this ad.
Read The Trusted Pipeline.
Yes, there is a formula to consulting prosperity.
The Trusted Pipeline
You understand you need a Trus_ed Pi_e_ine.
Avoid the temptation of the shiny new thing to grow your service business.
Unless it's my shiny new book.
The Trusted Pipeline
Create irrefutable value.
Watch C-level doors swing open.
The Trusted Pipeline: Your formula for effortless influence.
For those who prefer results over rhetoric.
The Trusted Pipeline
Let your competitors enjoy the view from the bottom.
The Trusted Pipeline
Your corporate job was holding you back.
Now, nothing can.
The Trusted Pipeline
One mindset shift.
Endless C-level opportunities.
The Trusted Pipeline: Shifting minds. Elevating success
From corporate grind to recognized authority.
It's possible. It's proven.
It's in The Trusted Pipeline.
You've made it to the end of the ads. That's quite an achievement. Are you going to join the waitlist?
If you're not, the copywriting guru said to add "conversion text" here. I'm not exactly sure what this is. So, instead, here are some comments from clients who've implemented the formula shared in The Trusted Pipeline.
"I secured 25 meetings with CEOs of mid- to large-sized national and international firms across the globe in 6 weeks and have been published in a well-known management journal as a result of Roger's Recognised Authority Accelerator Program™ . Recommended for consultants wanting to build a trusted pipeline."
Simone Olbert, Executive Coach, Munich, Germany
”As a result of Roger's guidance, I’m entering the new year with 2/3 of my calendar pre-booked for the next 12 months—a first for me. Whether you're new to consulting or highly experienced, I wholeheartedly recommend Roger's invaluable insights."
Ric Van Der Linden, ProgressivEdge, Texas, U.S.A.
“As a direct result Roger’s Recognised Authority Accelerator Program™, 92 potential clients want to speak with me, 37 of which match the profile of my ideal decision-maker, C-level, CEO or Board member.".
Rose H, Zurich, Switzerland
“Thanks mainly to our work together, our revenue has more than tripled in the last two months. I look to the future now with greater confidence. The business is on 'turbo'. I highly recommend the Recognized Authority Accelerator Program™."
Ed S, Melbourne, Australia
"I was sceptical at first, but the Recognised Authority Accelerator™ program transformed my approach. Following Roger's formula, I reached out to a cold group of CEOs - and to my amazement, the response rate exceeded all my expectations! Now, I take a non-sales value-first approach that feels authentic and yields significant results. This program doesn't just teach tactics; it shifts your entire mindset."
Paul Kinkaid, CEO Coach, professional speaker and author of “Forensic Leadership.” Winchester, U.K.
"Initially hesitant due to my unique work, Roger's Recognised Authority Accelerator Program™ far exceeded expectations. Structured sessions with peers provided invaluable insights into establishing authority. It brought focus and control, attracting more clients while improving service to existing ones. Highly recommended for professionals seeking to elevate their business."
Sharath Jeevan OBE, Founder & Executive Chairman, Intrinsic Labs, London, U.K.
”Roger's Recognised Authority Accelerator Program™ was transformative. He provided inspiration, fresh perspectives, and invaluable support, elevating my organization to new heights. His approach, rooted in best practices and logic, resonated immediately and sparked further innovation. Roger's deep commitment to his work and clients is truly exceptional."
Regan MacBain Traub, The Human Resource Consortium, LLC, Connecticut, USA
”Roger's Recognised Authority Accelerator Program™ transformed my ability to articulate my firm's value. The pivotal moment came when creating an original visual value proposition, boosting my confidence and leading to a significant corporate contract. Its pragmatic approach is essential for aspiring authorities in any field."
Ginny Telego, The Collaboration Partners, Ohio, U.S.A.
“The exercise was ground-breaking for me. When I finished, I had goosebumps. I received a return on the program fees in the very first module."
Dave Osh, CEO, Varlinx, San Francisco, USA
"The Recognised Authority Accelerator Program™ was my compass in uncharted waters. As a former corporate exec, Roger's guidance illuminated my path to successful entrepreneurship. His expertise transformed my challenges into opportunities, propelling my business forward."
Sergio Piza, Piza Advisors, São Paulo, Brazil
"This Recognised Authority Accelerator Program™ sharpened my focus, helping me define my ideal client and niche. The group sessions offered unexpected value through diverse perspectives. For anyone aiming to refine their strategy and establish authority in their field, this programme is invaluable."
Stephanie Loader, Executive Coach, Como, Italy
“The Recognised Authority Accelerator Program™ quickly provided the clarity I've sought for years. It helped me distil my expertise into a focused, marketable offering. Now, I have a clear roadmap and the confidence to execute it. A game-changer for consultants needing direction and wanting to stand out."
Margerieth Visser, United State of Mind, Netherlands
"Despite initial cost concerns, the Recognised Authority Accelerator Program™ reputation was too strong to ignore. It sharpened my focus. Invaluable for consultants targeting executives—it maximizes your value and authority in your field."
Jenny Trautman, Same Page People, Atlanta, U.S.A.
“Roger's Recognised Authority Accelerator Program™transformed my CEO advisory firm, focusing my expertise and taking a value-first approach. His guidance was pivotal; I now earn more than in my senior corporate role. Essential for those ready to invest in significant professional growth."
Don P, CEO Advisor, London, U.K.
"Roger's Recognised Authority Accelerator Program™ led me to implement an additional ‘outreach mechanism'. This single strategy generated a stream of new inquiries and secured a corporate client, resulting in six-figure revenue. The ROI has been remarkable."
Chris D, London, UK
"Roger Jones' Recognised Authority Accelerator Program™ was transformative. It equipped me with a precise action plan to market my advisory firm effectively and boosted my confidence immeasurably. For independent professionals, this programme is a decisive guide towards success."
Stephanie F, Wealth Advisor, Zurich, Switzerland
“Doubtful at first, the Recognised Authority Accelerator Program™ value-first approach made reaching out to CEOs surprisingly easy. I have meaningful conversations with executives who didn’t know me. This program makes decision-makers eager to talk to you.”
Andrea Adams, Managing Director and Founder, Triumpha, Liverpool, U.K.
"It works! I'm only halfway through the Recognised Authority Accelerator Program™, and within 24 hours of reaching out to a select group of my ideal decision-makers, two agreed to meet! The program delivers results. Enjoy the journey!"
Bernat Albinyana, Strategic Advisor, Basel, Switzerland
Still not persuaded to join the waitlist?
Hmmm....perhaps I should have written that long, compelling sales letter after all :)
Or maybe you're just immune to my 133 attempts at persuasion. Either way, I hope you enjoyed the pipeline!
Roger
PS: If we haven't previously met. Let me briefly introduce myself. I had a successful corporate executive career, but started to feel frustrated with the daily grind, so I launched my consulting and advisory business. I had no network, no positioning, and no clue how to get traction. I floundered. But I discovered a formula that changed everything. This formula transformed me from a struggling consultant to a recognised authority with a consistent flow of conversations with my ideal corporate decision-makers, CEOs. Today, based in London, U.K., I share this formula with clients worldwide. This is the Recognised Authority Formula™ that you’ll discover when you read The Trusted Pipeline.